Product Placement
Definition: An advertising technique used by companies
to subtly promote their products through a non-traditional advertising
technique, usually through appearances in film, television, or other media.
Product placements are often initiated through an
agreement between a product manufacturer and the media company in which the
media company receives economic benefit. A company will often pay a fee to have
their product used, displayed, or significantly featured in a movie or music
video.
For example, Jennifer Lopez - Live It Up, this music video not so subtly advertises 4 different brands in the first 30 seconds, they include Swarovski, Nokia, Ice Watches and Beluga vodka.
The ice watch seems to be rather common to be used in music videos as we spot it again in The Saturdays - Missing You video; this one gets a full 2 seconds close up shot.
The product of Dr Dre's company 'Beats' often feature a lot in famous music video's of starts like Miley Cyrus, Lady Gaga, Snoop Dogg, Soulja Boy, Nelly and even Nicki Minaj.
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