Audience Research

To produce a good piece of media, you must acknowledge who your target audience are, this helps you create a music video which will appeal to those particular people. The XX are considered to be an indie rock band, they are known to produce music which is relatable and addresses stereotypical teenage problems such as relationships and love issues. The genre ‘Indie’ is a great representation of young bands breaking into the music industry; commonly these bands consist of a male group, however that is not to say that there are no successful women dominated groups.

After researching many indie rock videos, I have discovered that the music promos mostly consist of performance or narrative, therefore I am going to solely base my project as a narrative video. The age range of my target audience is roughly 16-24 years old, I believe that Indie music, especially The XX, can be relatable to this particular age group as the music touches upon common feelings you will inevitably experience at some point.

The xx’s music has been well received by the media, they are regularly being praised in numerous blog posts and articles is some of the best magazines and newspapers. For example, a feature article which appeared on the NME website which was titled “‘The xx’ Turns Five: Why It's The Greatest Album Of Our Times” Statistics show that NME and The XX share the same target audience.

Furthermore, on thexx.com the audience are offered many different options, you can read their latest news, browse their lyrics or even watch their videos. There are numerous links to their different social media accounts, however, one of the links which stuck out for me was their ‘blog’. The blog consists of other indie music which the band are fond of at the moment, they also use the blog to share cool photos and videos with their fans, this makes the connection between the band and audience more personal. Along with all the social media platform links, their website advertises how internet based their target audience is as 16-24 year olds were born into the age of the internet and don’t know any different. The xx have used the internet as a way to publicise their music, their new album ‘Coexist’ was sent into an intimate fan base who made it trend on social media; they cleverly used the internet to connect to their fans.

Audience Profile: 
Age: 16 - 24 years old
Gender: Both, mostly male
Registar General's Social Scale: B/C1- based on parents as they're too young
Selby's Psychographic Cluster: 'Drifters: People who aren't sure what they want'

Description
A member of our target audience would typically be a male university student, they would be described as laid back and maybe slightly rebellious, yet intelligent and productive. They would enjoy going to indie underground gigs or festivals; they might smoke and drink.