Over time
the technology available to artists has contributed to the development of music
videos; a more diverse range of videos have been produced in order to present
their band/artist personality. The three main types of music promos which are
commonly produced are performance, concept and narrative.
Performance
Videos
A music
video which many shows footage of the artist or band performing their songs is
called a performance video. You would most commonly see them on a stage or
maybe in a more casual environment; they would be miming their song lyrics
throughout. This type of video is usually accompanied by indie rock or pop rock
music. Also, depending on location, the financial side of this type of video
would be the least expensive out of the three; the band would have to be well
known as this video could be seen as boring.
Concept
Videos
These
videos are the more original, creative unusual ones, they base the video around
an idea or theme and create an artistic feel to it. Many genres have used
concept videos to promote their single and if done well, they can be very
successful.
Narrative
Videos
A video
which is based around a story will usually match the content to the lyrics,
whether it be exact or similar to the lyrics, it would be clear to see some
sort of correlation. The style of the video does depend on the lyrics of the
record; you would most likely see love songs accompanied by a romantic video of
two people. You will often find that soundtracks will include scenes from the
film in the video occasionally.
Animation
Videos
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