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| The Inside Panel |
Just like one of my favourite bands, The 1975,
we took inspiration from their advertisement techniques and put this image in
black and white, in order to create an edgy feel. However, our panel has a
slight twist as it is not solidly black and white like other bands, we left the
symbolic red roses in bright colour. By doing this we are making the audience
think about the meaning of the flowers and also familiarising them with the
repetition within our promo; this creates a sense of band/fan loyalty. The
colour choices work well with our indie genre well and appeals to our teenage
target audience of both sexes. We used Photoshop CS6 to edit this picture and
it took about an hour to finalise; the photo was taken on the first day of filming
in Eton. Tallulah being featured on the inside panel helps with promoting our
star image without it primarily being about her; which is one of the reasons we
kept her in black and white. We also didn’t select an image where she is
looking straight at the camera, we discovered that most indie genre bands
promote their lead singers in a subtle way, which I believe we conform to.
After we narrowed the images down to just two, we
received a class vote which determined which one to use as the panel. We began
the tedious activity of editing; in order to convert everything but the roses
to a black and white effect we used the quick selection tool to select the
roses. We then duplicated the original image and then cut around the black and
white roses, revealing the coloured original roses.
For the final couple of adjustments, we lowered
the brightness of the image to make it look as if we shot it at night time,
thus linking to the music promo ‘Night time – The xx’



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