Friday, 6 January 2017

The Creation of our Digipak / The Inside Panel

The Inside Panel

Just like one of my favourite bands, The 1975, we took inspiration from their advertisement techniques and put this image in black and white, in order to create an edgy feel. However, our panel has a slight twist as it is not solidly black and white like other bands, we left the symbolic red roses in bright colour. By doing this we are making the audience think about the meaning of the flowers and also familiarising them with the repetition within our promo; this creates a sense of band/fan loyalty. The colour choices work well with our indie genre well and appeals to our teenage target audience of both sexes. We used Photoshop CS6 to edit this picture and it took about an hour to finalise; the photo was taken on the first day of filming in Eton. Tallulah being featured on the inside panel helps with promoting our star image without it primarily being about her; which is one of the reasons we kept her in black and white. We also didn’t select an image where she is looking straight at the camera, we discovered that most indie genre bands promote their lead singers in a subtle way, which I believe we conform to.


After we narrowed the images down to just two, we received a class vote which determined which one to use as the panel. We began the tedious activity of editing; in order to convert everything but the roses to a black and white effect we used the quick selection tool to select the roses. We then duplicated the original image and then cut around the black and white roses, revealing the coloured original roses.
For the final couple of adjustments, we lowered the brightness of the image to make it look as if we shot it at night time, thus linking to the music promo ‘Night time – The xx’


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