Evaluation Q.3 What have you learned from your audience feedback?

We asked our target audience to meet with us to discuss our final music promo, to give us the opportunity to receive some valuable, critical feedback. The majority of feedback which we received was positive, however we were exposed to some comments on how to improve it which was particularly helpful.  Certain aspects of our music video appealed to our target audience, aged 17 - 24, for example, the conceptual appearance in the studio with our actor Joe was specifically enjoyed. This was popular because of the originality and the visual aesthetic which the projections onto the white screen deliver. On the other hand, we did get a clear understanding that the inaccuracy of our actress' lip syncing was rather prominent and obvious at points in the video; we agree that this is a fair point as this was one of the weaker parts which we also picked up on in the production stage of our promo.

What would you change if you had to complete this task again?

If I had the opportunity to restart this project, there are a few things which I would do differently. Firstly, I would make sure to allocate more rehearsal time for our actress so that she feels completely comfortable with lip syncing the lyrics and focus more on how she is moving her mouth clearly. However, after being told that the voice of the singer sounds too mature for the actress which we picked, maybe we would audition candidates that are a little older, just so we have a more diverse option to pick from. Another thing which I would possibly change is the constant snappy shots within the video, despite them working together nicely, we don't want them to come across too random or without context. Overall I am really proud of the piece that Delia and I produced.

Below are the audience responding to the music promo:

"I really enjoyed the video overall, the originality of your ideas intrigued me. The two actors looked really passionate about each other which made the video emotional. As for the timing of the music with the content of the video, I think it fit really well. Well done." Polly.

"The colouring of your promo really stood out for me, the bright colours in the beginning of the video really contrasted the black and white at the end and it worked significantly to portray the love loss between them. However, I do think that the male actor didn't have enough camera time, we didn't see much emotion from him, especially in the studio - actually that could be because she was your star image." Fred.

"The end part was my absolute favourite, with the shots of the roses. I thought the meaning behind the decaying plant was deep and you clearly portrayed it by showing the rose slowly decaying and fading into black and white. Even though this was spectacular, the timing could be seen as slightly off, if we are being picky." Tyler.

"Im going to start off with my only negative point, the footage of the rose could be seen as a bit grainy at times and also a bit shaky, however they are used nicely to signify love and also create the synergy between your ancillary. The shots of the swans were amazing, and when you reversed the shot it worked really well in time with the music." Isabelle.

We also received some more feedback over email: